Open Mon–Fri · 9–5 AEST · Parramatta, NSW
More of your customers now ask ChatGPT, Gemini and Perplexity before they ask Google. We help Australian businesses get cited inside those AI answers — and inside Google’s AI Overviews — with answer engine optimisation and generative engine optimisation done properly.
Search is splitting in two. People still type into Google, but they increasingly ask an AI — ChatGPT, Gemini, Perplexity, Microsoft Copilot — and read one synthesised answer instead of clicking through a list of links. AI powered SEO makes sure your business is the source that answer is built from. We combine answer engine optimisation (AEO) for AI Overviews and featured snippets with generative engine optimisation (GEO) so the chatbots quote you by name. WebGlobals genuinely practises this on our own site — so we’re working from experience, not theory.
You show up reasonably on Google, but ask ChatGPT or Perplexity about your category and a competitor gets named instead of you.
Australian businesses who can see search shifting to AI and want to be cited early, while the field is still wide open.
A few years ago, “search” meant Google’s ten blue links. Now a real share of buying research happens inside an AI chat — someone asks ChatGPT, Gemini or Perplexity for a recommendation, or reads Google’s AI Overview, and acts on the answer. When your business is named in that answer, you get a warm, pre-qualified referral. When it isn’t, you’re invisible — and so is the click. Here’s why that shift is worth getting in front of now.
“Who’s good for X near me?” increasingly gets typed into an AI assistant first. The engine’s answer shapes the shortlist before a customer ever lands on a website — yours or a competitor’s.
AI search returns a single synthesised reply, not a page of options to compare. Being one of the few sources that answer is built from is worth far more than ranking eighth on a list nobody scrolls.
Google now answers many queries with an AI Overview before the classic links. Optimising to be cited there keeps you visible even as the traditional click-through landscape shifts under everyone’s feet.
When an assistant names your business in its answer, it arrives with the engine’s implied endorsement. That’s a referral with built-in credibility — the kind that tends to convert because the buyer already feels pointed in your direction.
Most Australian businesses haven’t structured anything for AI search yet. Moving early — while categories are uncrowded — is far easier than clawing back ground once everyone is competing for the same mentions.
The work that makes AI engines trust you — clean structure, schema, genuine authority — also strengthens classic search. You’re not choosing between the two; done well, AI SEO lifts both at once.
AI SEO optimisation isn’t one trick — it’s a stack of signals working together. Here’s what we build and report on each month.
AI SEO optimisation isn’t a single switch — it’s five layers of signal working together so an AI engine can find your content, understand it, trust it and quote it. Here’s what sits inside each one, and why it matters.
We mark up your pages with JSON-LD schema — FAQPage, HowTo, Article, Organization, Service, Breadcrumb — so engines read your content as structured facts rather than guessing from prose. Clean schema is one of the clearest ways to tell a machine exactly what a page says and who stands behind it.
If the models can’t crawl you, they can’t cite you. We allow-list the right AI crawlers in robots.txt — GPTBot, OAI-SearchBot, Google-Extended, PerplexityBot, ClaudeBot and others — and publish an llms.txt file pointing models to your most important, well-structured pages in a clean, readable form.
AI engines lift self-contained answers. We restructure key pages into clear question-style headings, concise canonical answer blocks, plain-English definitions and side-by-side comparisons — the formats a model can quote without having to stitch a sentence together from scattered paragraphs.
Models favour sources they recognise and trust. We make your business a consistent, well-defined entity — matching name, address and details everywhere they appear, structured profiles, and credible third-party signals — so the engines treat you as a dependable source worth naming.
We monitor how often your brand is named across the major AI engines for the questions that matter to your business, watch which sources they currently cite, and keep refining the content and signals to improve your share of those mentions over time.
None of this works on a slow, messy or un-crawlable site. The same fast, well-structured, technically sound foundations that power good organic rankings also make AI SEO possible — which is why it pairs naturally with our traditional SEO service.
Foundations first, then answer-ready content, then the authority that makes AI engines trust you as a source.
We ask the major AI engines about your category and see who they cite, then map where you’re missing and why.
Schema markup, an llms.txt file and clean AI-crawler access in robots.txt so the models can actually read your pages.
We restructure key pages into clear questions and answers, definitions and comparisons — the format AI engines retrieve from.
Consistent naming, structured profiles and credible citations build the trust signals that get you quoted, not skipped.
We track how often you’re named across the AI engines and keep refining — because the models change, and so should the work.
Engines we optimise for — ChatGPT, Gemini, Perplexity, Copilot, AI Overviews
AI search returns a single synthesised reply — being the cited source is everything
AEO and GEO for AU businesses, while much of the field is still catching up
Organic search experience now applied to the AI-answer era
AI SEO suits any Australian business whose customers research before they buy — because that research is increasingly happening inside an AI answer. It tends to pay off soonest in these situations.
Where people compare options and ask for recommendations before enquiring — exactly what they now put to ChatGPT and Perplexity.
If rivals already get named in AI answers and you don’t, AEO and GEO close the gap and put you back in the consideration set.
You’ve invested in genuinely useful pages, but they’re written for skim-readers, not machines. We restructure them to be retrievable and citable.
Advisers, clinics, specialists and B2B providers whose authority is real — AI engines reward well-signalled expertise with citations.
You rank reasonably on Google and want to extend that visibility into AI answers and AI Overviews as a bolt-on AI layer.
Forward-thinking AU brands who’d rather claim AI-search visibility now, while their category is still uncontested, than chase it later.
AI SEO depends on where you start — your current visibility, your content, your market. So we scope it properly and quote it honestly. All pricing in AUD, ex-GST. No lock-in contracts.
tailored quote · AUD ex-GST
monthly · scoped to your goals
on top of an SEO retainer
[ Common questions ]
Everything you need to know — if your question isn’t here, just ask.
AI SEO services optimise your website so it's surfaced and cited by AI-powered search — ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews. They combine answer engine optimisation (AEO), which targets AI Overviews and featured snippets, with generative engine optimisation (GEO), which makes your content quotable inside AI chat answers. WebGlobals delivers AI powered SEO for Australian businesses, scoped and quoted to your site.
Answer engine optimisation structures your content and schema so answer engines — Google AI Overviews, voice assistants and featured snippets — pull a direct answer straight from your site. It relies on clear question-and-answer formatting, FAQPage and HowTo schema, and concise canonical answer blocks a machine can lift cleanly.
Generative engine optimisation makes your website visible inside AI-generated responses on ChatGPT, Gemini, Perplexity and Copilot. It involves clear, well-structured content, an llms.txt file, JSON-LD schema markup, consistent entity and authority signals, and AI-crawler access configured in robots.txt so the models can read and cite your pages.
Traditional SEO aims to rank your pages in Google's blue-link results. AI SEO optimisation goes further — it gets your content quoted inside AI answers and AI Overviews, where there are no ten links to climb. The technical foundations overlap, but AI powered SEO adds answer-first content, entity and authority building, llms.txt and schema so AI engines can retrieve and cite you.
Artificial intelligence search engine optimization is the practice of optimising web content, structured data and crawler access so AI search engines surface and cite your website in their generated answers. It spans Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot, and pairs answer-first content with schema, an llms.txt file and AI-crawler allow-listing. It's the same discipline this page calls AI SEO.
To appear in ChatGPT answers, make your content easy for the model to read and trust. Allow OpenAI's GPTBot and OAI-SearchBot crawlers in robots.txt, publish clear answer-first content with question-style headings, add JSON-LD schema and an llms.txt file, and build consistent entity and authority signals across the web. ChatGPT decides what it cites, so no one can promise placement — but these foundations measurably improve the odds of being named.
Getting cited by AI engines comes down to being readable, quotable and credible. Structure pages so a single, self-contained answer sits directly under each question, mark it up with schema, keep your facts and business details consistent everywhere they appear, and give AI crawlers clean access to your site. The clearer and more authoritative your source, the more likely an AI answer is to quote it — though the engines always make the final call.
AI Overviews optimisation is structuring your content so Google's AI Overviews pull a direct answer from your page and credit your site. It's a form of answer engine optimisation: concise answer blocks beneath clear question headings, FAQPage and HowTo schema, strong topical depth and trustworthy sourcing, so Google's generated summary can lift and attribute your content cleanly.
An llms.txt file is a plain-text file in your site's root that points AI models to your most important, well-structured content in a clean, easy-to-read form. It's an emerging convention rather than a guaranteed ranking factor, but it's low-risk and forward-looking — it makes your key pages simpler for language models to find and parse. We can create and maintain one as part of AI SEO.
AI SEO is priced to the site and the goal, not sold as a fixed package, because the work depends on where you start — your current AI visibility, your existing content and how competitive your category is. We scope it after an AI visibility audit and quote honestly in AUD, ex-GST, with no lock-in contracts. A typical engagement starts with an audit and plan, then an ongoing AEO and GEO program if it makes sense.
No — AI SEO complements traditional SEO rather than replacing it. Most people still use Google's standard results, and the technical foundations — fast, crawlable, well-structured pages — serve both. AI SEO adds answer-first content, schema, llms.txt and entity authority on top, so the same site also gets surfaced and cited inside AI answers. We usually run them together for the widest visibility.
No honest agency can promise a specific AI citation — the engines decide, and their models change often. What we can do is put the right foundations in place: structured, answer-first content, schema, llms.txt, clean AI-crawler access and genuine authority signals, then measure your visibility across the AI engines over time and keep improving it.
Book a free 30-minute AI SEO strategy call. We’ll check how the major AI engines currently see your business and tell you exactly what it takes to get cited.
No obligation. One business day turnaround.